Zanerobe goes all Fred Perry on your ass

A year or two ago, Zanerobe clothing epitomized the Aussie metrob (metro x yob).  Any footy-loving, bourbon-swilling, mo-hawk doting, jeans-with-white-shoes wearing jock stumbling through the Brunswick Street mall looking over-confident and under-educated, seemed to wear one those old sport-inspired Zanerobe tshirts with almost military-like precision.

If you don’t know the tshirts I’m referring to, here’s a good example:

Cringe-worthy footy-jock poses aside, it must be all the rage for established brands to give their image a complete make-over (much like Diesel did with their new skate line 55dsl).  Zanerobe has completely flipped its existing clothing line upside now, and has now opted for a far more refined and Fred Perry-esque style wit their release of a new range titled Zanerobe’s Game Day.

It becomes apparent as you become familiar with the brand that the creators of Zanerobe must be sports-inclined, but they’ve managed to now merge upper-class and perhaps more gentlemanly sporting influences, such as polo or hunting, into the mix.

Despite my distinctly non-footy ways I actually don’t mind the new Zanerobe range (although I will always consider rolled up jeans to be appropriate only for romantic walks along the beach in the 80’s).

You can check out the full range of new Zanerobe threads on the Zanerobe website.

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