Buying real threads through your PS3
Pasty-white computer game addicts take note.
Billabong have just opened a virtual store in PlayStation Home, featuring men’s and women’s apparel from the Fall 2010 collection. In other words, you can now switch on your PS3, ‘walk into’ the virtual Billabong surf shop, browse and ‘try on’ the latest Billabong clothes, and then purchase them online. All without leaving your lounge room.
But does anyone else out there see the irony in this? I mean, it’s probably a fair assumption to say that people who are that lazy that they buy their clothes through a gaming console, are probably a bit on the heavier side. And that they don’t like the beach. Or skimpy beach-wear. Or fluoro board-shorts. Or surfing. Or sports. Or fashion.
What I’m saying is, unless the Billabong store specialises in loose-fitting clothing in dark colours in size XXXXL, won’t their PS3 success be a little bit limited?
I guess I should commend Billabong on being the first virtual retail clothing store of its kind to be incorporated into the PlayStation Home Marketplace. It’s a nice idea, I just wonder how much return on investment it will bring back to The ‘Bong.
Read more about the Billabong PS3 store at the PlayStation blog.
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